Roy Matta, Chief Revenue Officer and Acting CEO of DXTA TechnologyThere’s something magical about the Holy Month of Ramadan. A month of reflection, generosity and togetherness. But for brands, it’s also the most competitive time of the year, a digital battleground where attention is the ultimate currency.
Imagine this: It’s iftar time. Families are gathered, phones in hand, scrolling through content, engaging in conversations and shopping for Eid. This is where brands must be, not just present, but relevant, engaging and seamlessly integrated into the Ramadan experience.
The question is, how do you cut through the clutter? The answer lies in the intersection of creativity and data driven precision. And that’s exactly where DXTA Technology thrives.
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