Roy Matta, Chief Revenue Officer and Acting CEO of DXTA TechnologyThere’s something magical about the Holy Month of Ramadan. A month of reflection, generosity and togetherness. But for brands, it’s also the most competitive time of the year, a digital battleground where attention is the ultimate currency.
Imagine this: It’s iftar time. Families are gathered, phones in hand, scrolling through content, engaging in conversations and shopping for Eid. This is where brands must be, not just present, but relevant, engaging and seamlessly integrated into the Ramadan experience.
The question is, how do you cut through the clutter? The answer lies in the intersection of creativity and data driven precision. And that’s exactly where DXTA Technology thrives.
“Ramadan advertising is about being in the right places, with the right message, at the right time. DXTA’s AI-powered, programmatic ecosystem ensures that every touchpoint is optimised for engagement and conversion.”
The AI-powered shift in Ramadan marketing
During Ramadan, consumer behaviour takes a sharp turn. Screen time skyrockets, social media becomes more interactive, online shopping surges and digital content consumption reaches new heights. This is an opportunity for marketers, but only if they leverage the right tools.
At DXTA, we don’t just run ads, we engineer impact. Our AI-driven, proprietary advertising technology platform ensures that brands don’t just appear on screens; they dominate them, with precision and engagement that’s second to none. Let’s break it down.
1. Programmatic advertising: precision meets scale
DXTA provides direct access to more than 25,000 premium websites globally, processing more than 20 billion daily impressions. But it’s not just about scale; it’s about precision. Our AI-powered audience targeting technology ensures your brand connects with real, high-intent audiences, within an engaging context. During Ramadan, when consumer spending peaks, this translates into real and measurable business impact.
2. High-impact programmatic takeovers: owning digital space
Ramadan is no time for subtlety. DXTA is the only technology platform in the region offering programmatic takeovers: full-screen, high-impact digital experiences that capture attention instantly. These are not your typical banner ads; they’re immersive, engaging and designed for impact. When competition is fierce, domination is key.
3. Gameloft in-game advertising: the future of engagement
Here’s an insight: People don’t just browse during Ramadan, they play. With 1 billion monthly active users, Gameloft’s in-game advertising inventory (exclusively available through DXTA) allows brands to integrate seamlessly into premium gaming experiences. From interactive mini games to immersive rewarded ads, this is where brands can create deep, lasting impressions.
4. Huawei Petal Ads: unlocking niche high-intent audiences
For brands targeting high-value audiences in the GCC, China and Russia, DXTA provides exclusive access to Huawei Petal Ads. With 3 million Huawei users in the UAE and 14 million in Saudi Arabia, this is an untapped goldmine of potential customers, ready to engage with the right Ramadan offers.
5. AI-powered social media: smarter, faster, better
Ramadan social media activity is different; it’s more personal, more engaged and more community-driven. DXTA’s AI-driven social media platform automates campaign planning, optimisation and reporting in real time. This means brands don’t just participate in Ramadan conversations; they lead them.
6. Programmatic DOOH: the power of real-world impact
Ramadan isn’t just digital; it’s also deeply rooted in physical experiences – shopping, dining out, traveling. DXTA’s Programmatic DOOH solution ensures brands reach audiences at the perfect moment. DXTA exclusively offers programmatic campaigns across our sister company Hypermedia extensive digital smart Retail Media network in the UAE. Our AI-powered audience identification technology can detect gender, clothing style and even behaviours, allowing for hyper-personalised outdoor advertising on metro screens, malls, hypermarkets and high-footfall destinations.
7. WiFi advertising: unmissable attention in public spaces
Picture this: A family at a mall, connecting to public WIFI before making their next purchase. DXTA’s WIFI advertising ensures they see a 10-second, not skippable ad from your brand at that precise moment. That’s brand exposure when it matters most. Thinking Drive-To-Store?
The DXTA impact
Ramadan marketing is not about being everywhere. It’s about being in the right places, with the right message, at the right time. DXTA’s AI-powered, programmatic ecosystem ensures that every touchpoint is optimised for engagement and conversion.
In a season driven by emotion, tradition and community, brands must go beyond traditional advertising. They need to create experiences, ones that feel personal, relevant and timely. That’s exactly what DXTA delivers.
