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Jeep Middle East Stellantis Middle East and Africa Rescue Squad Publicis Middle East

Jeep, Publicis Middle East unveil ‘Rescue Squad’ for off-roaders and gamers

Sue Azari, Industry Lead - eCommerce, AppsFlyer on marketing during Ramadan, loyalty programmes,

Stores, screens and more: Reinventing retail loyalty in the UAE’s phygital era

Roy Matta, Chief Revenue Officer and Acting CEO of DXTA Technology

DXTA Technology’s Roy Matta on the Ramadan digital gold rush

Ayman-Haydar_ game

Digital Essays 2024: Game on

PUBG Mobile Tencent Games Baskin Robbins

PUBG Mobile, Baskin Robbins team up for in-game campaign

MMP Worldwide Bidstack Partnership

MMP World Wide partners with Bidstack

Adverty and Yazle announce exclusive in-game ad partnership in the MENA region

Adverty partners with Yazle in the MENA region

THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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