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Dubai Lynx announces winners

MENA Agency of the Year is Impact BBDO Dubai; ‿ And Us is Independent Agency of the Year; BBDO Worldwide is Network of the Year

The Dubai Lynx International Festival of Creativity tonight revealed this year’s winners at its virtual Awards Ceremony. The UAE, Lebanon, Egypt, Jordan, Saudi Arabia and Tunisia have all been awarded Grands Prix.

Speaking about the work, Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi, and this year’s Film, Print & Publishing, Radio & Audio and Integrated Jury President, said, “We were really impressed with the quality of work. Truly world class. It was wonderful to see so much humour being used, it is becoming increasingly rare because it is so hard to do comedy well. It was powerful to see how the region is addressing social issues by using the extra-ordinary power of creativity to make some incredibly important behavioural changes, specifically in gender equality.”

During the Awards Ceremony, which was sponsored by headline partner TikTok, the Advertiser of the Year was awarded to Saudi Telecom Company, which today won the Entertainment Grand Prix, while Bechara Mouzannar received recognition as Advertising Person of the Year.

Philip Thomas, Chairman LIONS and Dubai Lynx, said, “Congratulations to all of tonight’s winners. With an initial 2,400 entries and only a small percentage going on to win an award, it’s an admirable achievement to be included in this small group of winners. The Grands Prix have been awarded to a broad range of countries from the region, showing that creativity truly has no borders. They have set the new benchmark for creative excellence in MENA and provide a barometer for the region’s current industry landscape.”

 

The Grands Prix were:

Brand Experience and Activation Grand Prix

Noise-O-Meter’, Bose, Wunderman Thompson Dubai, UAE

 

Creative Effectiveness Grand Prix

Al Umobuwah: Putting “Mum” Into “Parenthood”’, Babyshop, Babyshop, Dubai / FP7 McCann, Dubai, UAE

 

Creative Strategy Grand Prix

Parenthood Rephrased’, Babyshop, Babyshop, Dubai / FP7 McCann, Dubai, UAE

 

Design Grand Prix

Peace Camo’, The Lebanese Army, TBWA\RAAD Dubai, UAE

 

Digital Grand Prix

Hunger Insurance’, Snickers, Impact BBDO Dubai, UAE

 

Direct Grand Prix

The New National Anthem Division’, An-Nahar, Impact BBDO Dubai, UAE

 

Entertainment Grand Prix

The Man Who Couldn’t Handle His Handle’, Saudi Telecom Company, Wunderman Thompson, Riyadh, Saudi Arabia

 

Film Grand Prix

Thank You Russia’, Lada, TBWA\RAAD, Beirut, Lebanon

 

Film Craft Grand Prix

Hohos | A Whole New Roll’, Edita, Elephant, Cairo / Good People Films, Cairo, Egypt

 

Glass:The Award for Change Grand Prix

The New National Anthem Edition’, An-Nahar, Impact BBDO Dubai, UAE

 

Grand Prix for Good

#SafetyForSafekeepers – Baklava Got Legs’, ABAAD Resource Center for Gender Equality, Leo Burnett Beirut, Lebanon

 

Healthcare

No Grand Prix was awarded.

 

Industry Craft Grand Prix

Ocean in a Bottle’, Bee’ah, Leo Burnett Dubai, UAE

 

Integrated Grand Prix

The Book That Will Change Your Life’, Al Futtaim Ikea, Memac Ogilvy Dubai, UAE

 

Media Grands Prix
The jury awarded two Grands Prix:

Unilever Hajj Pack’, Unilever, Magna Global Dubai, UAE

‘A Dad’s Job’, Home Centre, Home Centre, Dubai / FP7 McCann, Dubai, UAE

 

Mobile Grand Prix

The Uncovered’, Tunisie Telecom, Wunderman Thompson, Tunis/ Ahmini, Kairouan, Tunisia

 

Outdoor Grand Prix

The King of Internet’, Connect, TBWA\RAAD Dubai, UAE

 

PR Grand Prix

Every Drop Counts’, Miyahuna, Memac Ogilvy, Amman, Jordan

 

Print & Publishing Grand Prix

The New National Anthem Edition’, An-Nahar, Impact BBDO Dubai, UAE

 

Radio & Audio Grand Prix

The New National Anthem Edition’, An-Nahar, Impact BBDO Dubai, UAE

 

Advertising Person of the Year

Bechara Mouzannar, former CCO of Publicis Communications MEA and CCO of Leo Burnett MEA

 

Advertiser of the Year

Saudi Telecom Company

 

Network of the Year

  1. BBDO Worldwide
  2. TBWA Worldwide
  3. McCann Worldgroup

 

Media Network of the Year

  1. Hearts & Science
  2. Zenith
  3. Joint third: Carat; Magna Global; PHD Worldwide

 

MENA Agency of the Year

  1. Impact BBDO, Dubai, UAE
  2. FP7 McCann, Dubai, UAE
  3. TBWA\RAAD, Dubai, UAE

 

Independent Agency of the Year

  1. ‿ And Us, Dubai, UAE
  2. Elephant, Cairo, Egypt
  3. Science & Sunshine, Dubai, UAE

 

Golden Palm Award

  1. De ‘Ja’ Vu, UAE
  2. Good People Films, Egypt
  3. Joint third: Clandestino Films, Lebanon; Red Prod, Tunisia

 

All of the winners are now available to view on the Dubai Lynx winners site.

 

Dubai Lynx has also announced that a second edition of Lynx Live will take place in July 2021. Ian Fairservice, Managing Partner, Motivate, and Vice-Chairman Dubai Lynx, said, “After the success of Lynx Live last year, we’re delighted to be able to bring a second edition to the region’s industry. We know that now, more than ever, our community needs a platform to collaborate, learn and get inspired and through Lynx Live we can offer a digital education and networking experience tailored to the specific needs and challenges of our region.” Popular content formats like the Lynx Debate, Lynx Shorts and Lynx Stories will return, with Audio Partners, Anghami, once again providing support through the production of podcasts and showreels. Further information on Lynx Live will be released shortly.

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