fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalDigitalFeaturedMarketingMediaSocialThe WorkVideo
Anup Oommen
posted on

DIB resonates strongly with series of solidarity campaigns instead of silence

Anup Oommen
posted on

At a time when many brands chose silence and pulled back from media presence, DIB intentionally rolled out its series of campaigns across OOH, elevator screens, and owned and paid channels.

Dubai Islamic Bank campaign

DIB has revealed a series of campaigns linked to the unforeseen, geopolitical situation that the country and the region witnessed, while showing solidarity with the nation and its leaders, and highlighting how it stood tall with UAE leadership, the nation’s brave frontline warriors and the people across the country at large.

At a time when many brands chose silence and pulled back from media presence, DIB took the lead and intentionally rolled out its series of campaigns. The first leg of the campaign began soon after the geopolitical situation began in the region; and one that relates to Frontline Heroes is still ongoing.

The campaigns were rolled out across out-of-home bridge banners


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AdvertisingAisha AlZaabiBlueApple Advertisingbrand messagesBrand ValuesCampaignsDIBdigital bannerselevator advertisingemail marketingEmirati Directorfrontline forcesgeopolitical tensionsmarketingOOHOut-of-homePressPlaysolidarityUAEUAE Armed ForcesWavemakerWAVEMAKER MENAWhatsApp marketingWPP Media MENA
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like