SAL Saudi Logistics Services has promoted Mshari Al Othman to Director, Brand Experience, following his tenure as Brand Manager.
Al Othman brings more than a decade of experience in brand strategy, corporate communications and reputation management across the logistics, banking and technology sectors.
In his new role as the Director for Brand Experience, he will continue to lead SAL’s brand strategy and positioning, with responsibility for brand governance, stakeholder engagement, sponsorships and integrated marketing initiatives.
During his time at SAL, Al Othman has helped shape the company’s brand transformation through what the company describes as a B2C2B approach, supporting its positioning as “The National Logistics Champion”. His work also contributed to SAL’s corporate profile ahead of its 2023 initial public offering (IPO).
Before his promotion, Mshari Al Othman served as Brand Manager in the company, where he led initiatives focused on strengthening the company’s corporate reputation and long-term brand value.
His experience ranges from brand transformation and strategic positioning to corporate communications, along with a focus on aligning brand-building efforts with business growth and stakeholder engagement.
The appointment comes as brands across the region continue to invest in senior brand leadership roles to strengthen corporate reputation and support long-term business strategy.
