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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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His Excellency Sheikh Nahayan Mabarak Al Nahyan, Minister of Tolerance and Coexistence, UAE, with (from left): Augie K Fabela II, Founder and Chairman of VEON; Kaan Terzioğlu, CEO of VEON Group; and Ian Fairservice, Managing Partner and Group Editor-in-Chief of Motivate Media Group, at the launch of ‘Tenacity: The UAE’s Finest Hour’, published by Motivate Media Group.

Motivate Media Group publishes Tenacity: The UAE’s Finest Hour by Augie K Fabela II

Dubai Islamic Bank campaign

DIB resonates strongly with series of solidarity campaigns instead of silence

Anup Oommen, Editor, Campaign Middle East on people luxury marketing

From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’

Unilever United for UAE campaign

Unilever campaign shows how people ‘United for UAE’ in gratitude, solidarity

Diaa Aljurdi, Associate Communications Director, HAVAS Red Middle East on resilience

IWD 2026: A nation that’s instilled resilience in its women leaders

UM’s Fourth Annual Global Impact Day Champions Flexibility and Inclusivity

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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