There was a time that if you mentioned social media, then Facebook was the first thing to come to mind. A lot has changed since 2004. Of all the different social platforms Facebook is perhaps the most resilient, but it’s not the powerhouse it once was.
Twitter, Instagram, and Snapchat have all experienced highs and lows over the years too, especially now that TikTok has positioned itself as the go-to platform for both brands and consumers. This suggests a larger shift as video content becomes increasingly important in social media advertising.
Platforms like Instagram and TikTok have already become popular channels for video ads, and while this trend is expected to continue, brands could als
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