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Digital Essays 2024: The greatest cost-depreciation ever

Fusion5’s Natale Panella shares how the recent plunge in AI costs could reshape the media industry landscape.

Natale Panella, Head of Digital, Fusion5, writes on how the cost-depreciation of AI could reshape the media industry landscape.
In recent years, the technological landscape has seen numerous evolutions. Yet, none compare to the current shift driven by the plummeting cost of artificial intelligence (AI).
Dane Vahey of OpenAI recently highlighted that the cost per million tokens, a unit measuring AI language processing, has plunged from $36 to a mere $0.25 in the past 18 months. A staggering 99.3 per cent reduction positions AI as perhaps one of the greatest cost-depreciating technologies ever invented.
Such a dramatic d


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