Attribution and contribution marketing tools are part of the programmatic terms one needs to understand.
A lot of advertisers only consider post-click conversions. However, this is a very short-sighted position as they are missing out on a lot of insights to improve their conversion funnel.
The most advanced advertisers who use a data-driven marketing and attribution strategy are getting considerable benefits from those tools: up to 30 per cent in cost savings and 20 per cent in revenue growth.
What is the purpose of attribution/contribution tools?
These marketing tools allow advertisers to measure the way each of their marketing levers contributes
to events on their website. These events c
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