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Digital Essays 2020: It’s business as ‘unusual’ as reality sets in, by MMPWW’s Ayman Haydar

As everything continues to converge – regulation, oligopoly dominance and an unyielding pandemic, Ayman Haydar, CEO of MMPWW encourages a pioneer mindset to turn challenges into opportunities.

Usually, about now I’m getting ready to make my predictions for the coming year. I’ll look back, consider what’s happened over the last 12 months and then, like the all-knowing being that I am (I’m joking), I’ll deliver my verdict. Trying to sum up 2020 without reverting to the usual clichés, however, is a tough ask. My reactions have ranged from annoyance to some form of acceptance with, yes, admittedly, some mild expletives thrown in between.

I’ve never liked the idea of forecasting the future and I like it even less now. With so many variables in play and no clear end in sight to the disruption, now is when businesses find out the true meaning of agility. Paying lip service t


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