Dailyhunt MENA has teamed up with Saudi Research and Marketing Group (SRMG) to not only augment the distribution of SRMG’s content on an international arena but also enhance Dailyhunt MENA’s global presence.
As a technology-centric enterprise, Dailyhunt harnesses the power of artificial intelligence and machine learning to curate personalised feed suggestions.
This analyses user engagement metrics, such as click-through rates and time spent on content. This information helps refine content curation strategies to better align with user expectations.
Expanding Global Reach
Dailyhunt MENA is positioned to serve its user base — comprising over 350 million active monthly users across India and MENA — with SRMG’s publications.
This initiative will enrich the user experience as they leverage the platform to keep pace with current events, hyper-local, local and global occurrences.
Enhancing User Experience
With predictions from a Statista report pointing to the number of mobile internet users in the MENA region climbing above 350 million by 2025, and the Gulf Cooperation Council (GCC) leading in mobile internet penetration rates, the landscape for digital content is ripe with potential.
The UAE alone boasts an impressive smartphone penetration rate of over 96 per cent as of 2023.
This signals a fertile ground for Dailyhunt’s innovative content delivery, including the newly launched ‘Xpresso’ feature.
Xpresso presents news in a story format, catering to users who desire quick, engaging updates.
Dailyhunt MENA will not only promote SRMG’s Arabic content in the MENA region but also amplify its reach with English, Malayalam and Urdu in the Indian subcontinent.
This is achieved via the localised version of the application, ensuring that language preferences are honoured and that diverse audiences are reached globally.
Shekhar Iyer, Director and General Manager of Dailyhunt MENA, said: “The amalgamation of SRMG’s content within Dailyhunt will enrich the MENA audience experience and align with their language needs, especially Arabic.
“This venture underscores Dailyhunt’s dedication to eradicating language barriers and delivering extensive news coverage to its multifaceted user community.
“It heralds an era where quality journalism surpasses geographical and linguistic confines, becoming universally accessible through the power of technology.
“This is a stride towards fostering a well-informed and interconnected global society, where content is not just passively consumed but actively experienced in novel and meaningful ways.
“With AI and ML, we can revolutionize content curation by automating and optimizing various aspects of the process, resulting in a more tailored and engaging user experience.”
