By Cinzia Petio
CTV’s growth has come at the expense of PCs, whose share has fallen from almost half (46 per cent) of all impressions in 2016 to less than a fifth (16 per cent) in 2020.
Connected TV’s (CTV) share of online video impressions has more than doubled since 2017 while mobile’s share has remained stationary, according to the latest data from advertising platform Innovid.
Mobile devices still attract the majority of video impressions, at 43 per cent. However, their share has been static since 2016, oscillating in the 40-50 per cent area.
Smart thinking and new technologies have taught the established medium of television some new tricks. Find out how to grab viewers’ attention
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