Criteo, a global platform connecting the commerce ecosystem, has revealed that it is the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT’s Free and Go versions.
“This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience,” said Michael Komasinski, Chief Executive Officer of Criteo.
Komasinski added, “Through this pilot, we are helping shape how advertising can support discovery and consideration within Large Language Model (LLM) platforms, grounded in experiences that are additive, relevant, and built on user trust.”
Aggregated insights observed across Criteo’s U.S. clients
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