Moustapha Mikaty, Managing Director, FP7 McCANN Doha has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.
These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
Mikaty is a bilingual marketing and communications leader with more than 20 years of experience driving business growth, brand transformation, and integrated marketing strategies across the Middle East and North America. Currently, he leads a team of nearly 100 professionals and has built a reputation for delivering award-winning work, fostering high-performance cultures and achieving exceptional business result.
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
- Drove FP7 McCANN Doha’s strongest growth period, successfully expanding the agency’s footprint.
- Won and renewed some of Qatar’s most strategic accounts, including securing the full Ooredoo Qatar mandate, renewing Qatar Foundation for four additional years, and strengthening partnerships across major national institutions.
- Built and led a high-performing team of nearly 100 professionals, fostering a culture of accountability, collaboration, innovation and continuous development.
- Launched McCANN Content Studios Doha, creating a specialised content and social media capability that enhanced the agency’s integrated offering and client value.
- Achieved an exceptional new-business performance, delivering one of the strongest pitch success rates in the market and significantly contributing to agency revenue growth.
CLIENT RECOMMENDATION
Rafay M. Abbasi
Director, Marketing – QF Marketing, Qatar Foundation
He is a seasoned communications and brand leader with a sharp eye for what drives results and the skills to bring the right people and ideas together. He brings strong strategic thinking, creative depth and a collaborative spirit that elevates the team he works with. He consistently inspires those around him to deliver work of the highest standard. His thoughtful approach, sound judgement and ability to build trusted relationships across all levels have made him a valued advisor and a dependable partner.
