By Jessica Goodfellow
Coca-Cola appears to be on track to emerge from the pandemic stronger than when it entered it following its decision to focus on fewer brands and more efficient marketing; the company beat revenue expectations in the second quarter and raised its full-year outlook.
The drinks maker took decisive action in 2020 to navigate the pandemic, including cutting marketing spend, streamlining its portfolio of brands and redesigning its organisational structure.
This has helped the company record a faster than expected economic rebound. In the three months to July 2, its net revenues grew 42% to $10.1bn, while its net income rose by 48% to $2.64bn, from $1.78bn a year ea
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