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Sofia SerranoJul 25, 2021

915

Coca-Cola says it has doubled marketing spend year on year

Sofia SerranoMar 1, 2021

1.97K

Coke promises to make you bust a move in unexpected circumstances

Sofia SerranoJan 4, 2021

1.49K

Marketing roles under threat as Coca-Cola GB eyes 100 job cuts

Sofia SerranoDec 20, 2020

2.27K

Coca-Cola kicks off massive $4 billion global creative, media review

Sofia SerranoNov 25, 2020

1.75K

Coca-Cola takes poetic approach in post-Covid search for purpose

Sofia SerranoNov 11, 2020

2.21K

Why consistency is key to navigating change, by UM’s Alina Waite

Austyn AllisonOct 9, 2019

2.93K

Marketing Game Changers 2019: Islam ElDessouky

Campaign StaffDec 5, 2016

1.81K

Coca-Cola named Dubai Lynx Advertiser of the Year for 2017

Campaign StaffMar 10, 2015

1.46K

Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition

Campaign StaffFeb 23, 2015

1.87K

‘You have to create engaging content everyday’: Chris Skinner, UM MENA

Campaign StaffFeb 19, 2015

1.39K

Gunn Report for Media 2014: UAE ranks 7th

Gokul KrishnamoorthyFeb 8, 2015

2.08K

‘We’re not interested in volume, but in performance’

Campaign StaffFeb 8, 2015

1K

In the US, Coca-Cola pulls #MakeItHappy after Hitler prank

Campaign StaffFeb 3, 2015

1.51K

#CampaignSuperBowl 2015: Watch the best ads

Campaign StaffJan 27, 2015

1.94K

Coca-Cola offers excess baggage, opens happiness (updated)

Campaign StaffJan 27, 2015

1.19K

Coca-Cola says #LiveNowShareLater

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THE WORK

Rain creates ‘Advisory is Listening’ for Nexus

Featured Instagram Social The WorkNov 30, 2021

Sofia Serrano

New Balance puts the call out for Middle East #SneakerFluencers

Creative Featured Social The WorkNov 29, 2021

Sofia Serrano

For their 25th anniversary, Home Centre celebrates your ‘Home. Your Home Centre’

Commercials Creative Featured The WorkNov 29, 2021

Sofia Serrano

Publicis Dubai creates ‘Invisible Salary Gap’ campaign

Creative Featured The Work VideoNov 22, 2021

Sofia Serrano

Century Financial launches its National Day campaign #WhatsUAEForYou?

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Relevance is the New Reach, here’s the proof

Sofia SerranoNov 24, 2021

5.48K

COP26, marketers and the ESG agenda

Nov 18, 2021

Discovery Commerce: how agencies can leverage Meta technologies

Nov 28, 2021

Listen now! Campaign’s 2nd ‘On The Record’ Podcast : AR you ready? Augmented reality and retail

Nov 23, 2020

In-app advertising is the new hot spot for modern advertisers, by HUAWEI Ads’ Kashmala Khan

Nov 7, 2021

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