The Gen AI created back-to-school campaign by Chalhoub Group designer fashion outlet, The Deal.
Chalhoub Group’s designer fashion outlet, The Deal, has revealed the use of Generative Artificial Intelligence (Gen AI) to create its latest back-to-school campaign.
Launched in partnership with a startup specialising in Generative AI to produce high-quality marketing assets, as well as Chalhoub Group’s in-house tech team, and content studio, OneStudio, the campaign claims to be the first in the Middle East to use AI for an entire campaign shoot.
The AI-created images are featured across The Deal’s website, social m
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Tags:back to schoolback to school campaignChalhoub Groupdesigner fashion outletGen AIgenerative AIgenerative artificial intelligencelarge language modelsLLMMarilena Hadgiannimarketing campaignMultibrandnewslettersNick VinckierOneStudiophotographersShawn Daveysocial media marketingstudio locationstext to picture generationThe DealThe Deal website
