Rain creates a series of artworks for the financial institution Century Financial. The messages surround the changes due to the pandemic, which brought the world to a standstill. However, Century Finacial claims the investment world kept busy, with huge trading volumes. It also attracted a lot of first-time investors. Opportunities took shape in many forms, some of which were daunting to tap into, which is part of the messaging on the artworks. Another of the messages is how you need trained heads and eyes to walk you through changing times, so you can make fully informed decisions. The campaign sends the message that Century Financial is that trusted investment solution, providing in the UAE for 30 years, that makes investing in global financial markets simple and accessible for investors.
Credits:
Client: Century Financial
Agency: Rain
Creative: Shamrock Nevis, Amit Mithkar, Sonia Botezatu
Planning: Kavita Ramrakhiani
Account Management: Vinay Mahadevan
