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Rain urges discipline in trading for Century Financial campaign















Rain Creative created the print, digital and outdoor campaign for Century Financial that urges traders to benefit from the steadying influence of a disciplined approach to trading.









The Rain advertisement for Century Financial approaches the campaign based on the thought that 96% of traders believe emotions can negatively influence trading decisions. When emotions cloud the brain, unpredictability and fear define the thinking. It showcases that what is needed is a rational, regimented and consistent approach to trading. Finally, they provide a solution, trad

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