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Rain urges discipline in trading for Century Financial campaign

Rain Century Financial















Rain Creative created the print, digital and outdoor campaign for Century Financial that urges traders to benefit from the steadying influence of a disciplined approach to trading.

Rain Century Financial Rain Century Financial









The Rain advertisement for Century Financial approaches the campaign based on the thought that 96% of traders believe emotions can negatively influence trading decisions. When emotions cloud the brain, unpredictability and fear define the thinking. It showcases that what is needed is a rational, regimented and consistent approach to trading. Finally, they provide a solution, trading through Century Financial. They don’t just offer a trading interface but help develop and stick to a trading discipline, taking emotions out of the equation.

Another recent campaign from Rain Creative is their film for Pattex for the launch of its super glue. 

Client: Century Financial
Creative agency: Rain Creative