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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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AOTYME2026
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Video & Audio

Pick of the Quarter: Sephora redefining commerce for beauty

Mashreq launches new sonic identity

Saudi National Day KSA

Deloitte Middle East celebrates Saudi National Day

Always x Nasiba Hafiz

Always x Saudi designer Nasiba Hafiz launch the world’s ‘coolest’ fashion collection

Saudi Arabia National Day W7 Worldwide

W7Worldwide video celebrates Saudi generosity on 92nd National Day

Oreo and Friends Campaign

Oreo helps other Oreos in need

Ajmal Perfume Evoke Midnight Asia Cup Ad

Ajmal Perfume’s Evoke Midnight broadcasts during Asia Cup 2022

Google UM Cairo Egypt Tourism Board

Google and UM pair live weather and video ads for Egyptian Tourism

Rory Mcloughlin creates a dramatic promotion film for Better Than Reality

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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