Deloitte Middle East celebrates The Kingdom of Saudi Arabia’s 92nd National Day with the message, ‘We are Saudis… and we are unstoppable!’
The campaign video featured Deloitte employees, who are Saudi nationals, celebrating their culture, traditions and values and how they are proud to be a part of the nation. Deloitte utilised social media posts to further its message, with quotes from the employees on how they contribute to their homeland. The campaign was launched on September 22 across Deloitte’s social media handles, including Linkedin and Twitter.
Saudi Arabia celebrates its 92nd National Day, and we celebrate right along with the nation. Celebrating the Kingdom and its people’s resilience, ambition, and drive to stay ahead. #اليوم_الوطني_السعودي_92 #هي_لنا_دار pic.twitter.com/0Z9n6qfpsG
— Deloitte Middle East (@DeloitteME) September 22, 2022
Credits
Lead and strategist: Hussein M. Dajani – partner Deloitte Digital Middle East
Campaign manager: Abdoulmohsen AlMadani – director – Deloitte Digital Middle East
Mohammad Omirah – copywriter – Deloitte Digital Middle East
Nazar Daniyel – shoot creative direction – Deloitte Digital Middle East
Cast: Deloitte and Deloitte Digital Middle East Saudi employees: Rahaf Alabdulatif, Abdullah Alotaibi, Ahmed AlSultan, Faisal Alshareef, Abdulaziz Almoallim, Mzoon Alkadi, Abdullah Alkhayat, Felwa Almutairi, Azzam Alowaidah, Mutaeb Alhassan, Hala Alsaga, Mohammed Alahmari, Rajawi Sagga, Lamya Alfulaji, Ali Altayar
Deloitte Central Marketing team: Nour Khoury, Aya Abughazaleh, and Yasmine Bohsali.
Production House: Kalimat Group International FZ LLC – ISOCIAL LLC
