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Always x Saudi designer Nasiba Hafiz launch the world’s ‘coolest’ fashion collection

Always KSA has teamed up with Saudi fashion designer Nasiba Hafiz to launch a heat-resistant fashion collection in Jeddah, Saudi Arabia, where temperatures often soar above 45 °C (113 °F) in summer.

To beat the heat in style, Always x Nasiba Hafiz have unveiled The Not Hot Collection – the world’s first designer period wear inspired by Always Cool & Dry, a product that keeps women feeling cool on their periods by keeping moisture away from their skin.

Hafiz is one of Saudi Arabia’s most progressive fashion designers whose daring fabrics, vibrant colours and delicate tailoring are changing the way the world sees Saudi fashion. Flowing, comfortable and timeless, her clothes are create

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