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Video

What went on behind the viral video of the Emirates cabin crew on top of Burj Khalifa?

To battle rising COVID numbers, BBDO and Reckitt introduces social distancing prayer mat

Jessica Alba and Zac Efron star in Dubai Tourism spy thriller

ZEE5 Global celebrates South Asia in its new global campaign – Welcome to South Asia: Stories from our world

Tomorrow films and La Fabrica Creative Studio create Always Start…Up video for ADGM

Soundtrack to the summer: Yas Island extends ‘Stayin’ On Yas’ campaign to Spotify

TBWA\RAAD partners with TV channel MTV to commemorate the Beirut Blast with campaign #WeAreUnbreakable

Memac Ogilvy creates Eidiya film for Emirates NBD

JoyFilms Dubai creates documentary for Mubadala

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

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Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

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Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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