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Saatchi MENA and Milkshake Media create “Celebrating Individual Togetherness” for Max Fashion


They say under our clothes we are all the same, despite our individuality our clothes itself give us that sense of unity. This is what Max celebrates. Individual togetherness.

Through fashion, Max expresses the perspective on diversity, showing that we all have more in common than we think.

This comes through in our film where we see a diverse range of characters, all rocking their individual styles unapologetically decked out in accessories. As the camera makes its way across the spaces we see each one’s individuality shine through, and we see how a piece of fashion connects each one, giving us an overall sense of belonging.


Client: Max Fashion


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