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Hardee’s celebrates its 40th anniversary in the Middle East

Hardee’s celebrates its 40th anniversary with iconic burgers and retro videos.

Hardee’s is bringing back some of their game-changing products – the Frisco Chicken Sandwich and Big Boss Burger- 2 iconic creations from their line up to celebrate 40 years in the UAE. Along with the burgers, agency And Us created two retro-style videos for the celebration.

Hardee’s first opened its doors back in 1981 in Kuwait and Saudi Arabia. Since then, Hardee’s has become a go-to place for delicious food across all generations. Hardee’s is inviting everyone with open arms- the Tik Tok & Instagram lovers, and the Orkut & Myspace lovers to go all in and enjoy the big, juicy burgers that were specially brought in for a limited time to celebrate Hardee’s 40th Birthday in the Middle East.

“Ever since the inception, the mission of Hardee’s has been to serve its customers the best-in-class beef burgers and chicken sandwiches at the convenience of receiving it on your doorstep through delivery or a dine-in experience or take away. With not much being changed, we thrive to continue offering our customers the best quality and innovative menu items with comfort and convenience at prime. We wish to see our customers indulge and enjoy each moment of goodness with Hardee’s.” – Hussein Kandil, Marketing Director, Americana Group

These old-school flavoured Frisco Chicken & Big Boss Burgers will also be available as a medium combo meal with Hardee’s skin-on fries and a soft drink of choice priced at only 31 AED and 29.50 AED respectively.


Agency: And Us