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Hardee’s celebrates its 40th anniversary in the Middle East

Hardee’s celebrates its 40th anniversary with iconic burgers and retro videos.


Hardee’s is bringing back some of their game-changing products – the Frisco Chicken Sandwich and Big Boss Burger- 2 iconic creations from their line up to celebrate 40 years in the UAE. Along with the burgers, agency And Us created two retro-style videos for the celebration.

Hardee’s first opened its doors back in 1981 in Kuwait and Saudi Arabia. Since then, Hardee’s has become a go-to place for delicious food across all generations. Hardee’s is inviting everyone with open arms- the Tik Tok & Instagram lovers, and the Orkut & Myspace lovers to go all in and enjoy the big, juicy burgers that were specially brought in for a limited time to

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