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FP7 McCann creates The Emirates Constellation for Emirates NBD

On UAE’s 50th National Day, Emirates NBD creates The Emirates Constellation, making the UAE the first nation to have its own constellation.


In the past decade, the United Arab Emirates has progressed at an exponential pace. Recently, with the Expo 2020 in Dubai, tourism campaigns, and evolving societal and political policies, all eyes of media worldwide have been on the UAE. So, on UAE’s iconic 50th National Day, FP7 McCann and Dubai Astronomy Group have teamed up with Emirates NBD, a leading UAE-based banking group in the MENAT region, to celebrate the country, its vision, its people, and its future with an idea that raises its nation brand among the stars.

Creating The Emirates Constellation – the first constellation of stars in the world named after a nation – the team behind

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