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FP7 McCann creates The Emirates Constellation for Emirates NBD

On UAE’s 50th National Day, Emirates NBD creates The Emirates Constellation, making the UAE the first nation to have its own constellation.

In the past decade, the United Arab Emirates has progressed at an exponential pace. Recently, with the Expo 2020 in Dubai, tourism campaigns, and evolving societal and political policies, all eyes of media worldwide have been on the UAE. So, on UAE’s iconic 50th National Day, FP7 McCann and Dubai Astronomy Group have teamed up with Emirates NBD, a leading UAE-based banking group in the MENAT region, to celebrate the country, its vision, its people, and its future with an idea that raises its nation brand among the stars.

Creating The Emirates Constellation – the first constellation of stars in the world named after a nation – the team behind the idea analyzed star maps in the night sky and identified a group of stars in the shape of a map of the UAE and with the Dubai Astronomy Group, registered it. The shape consists of 7 stars each plotted to represent the 7 Emirates (states) of the UAE.

An event at the Expo 2020 in Dubai on December 1 has launched the idea through a film, starting and ending with the words and the memorial built for the Founder of the UAE – Sheikh Zayed – sharing the story behind this timeless tribute. The film will also be promoted on social channels, cinemas and on news channels locally starting with the UAE National Day on December 2. On web and mobile, people can search the star maps to find “The Emirates” constellation. Integration into leading star gazing apps is under development. And on the website, people can share their own tributes that’ll go into an interactive star map. Social sentiments have been high. The idea is also being developed further with Guinness World Records during December.

Discover the integrated shape on: https://stellariumuae.herokuapp.com/ and https://dubaiastronomy.com/


Brand: Emirates NBD

Agency: FP7 McCann Dubai

Production Agency: Craft Mena

Constellation: Dubai Astronomy Group

Production House: Film Pudding

Equipment: Action Filmz Studio & Rentals

Post-Production: Film Pudding

Grading: Lzrd

Sound: Mangojam Studio

EVP, Head of Group Marketing & Customer Experience: Vikram Krishna

Chief Marketing Officer: Moadh Bukhash

Vice President – Group Media and Social: Mai Cheblak

Social Media Manager: Sanaz Samadi

Social Media Manager: Hind Al Ali

Constellation Creative Concept and Plan: Tahaab Rais

Chief Astronomer and President, Dubai Astronomy Group: Dr. Hassan Ahmad Al Hariri

Constellation Architect, Dubai Astronomy Group: Ameena

Business Leader: Vicky Kriplani

Regional Head of Strategy: Tahaab Rais

Regional ECD: Oliver Robinson

Head of Arabic and Writer: Manar Munjed

Art Director and Constellation Designer: Nathalie Douleh

Account Manager: Riddhi Mayank

Junior Account Manager: Shakeb Ghanim

Integration Production Lead: Pratixa

Agency Producer: Farha Moon

Retouch Artist: Amit Borawake

Editor: Amit Thakkar

Script, Screenplay and Film Director: Tahaab Rais

DOP: Mark Hobz

Executive Producer: Noor Dagher

Production Manager: Ziad Abou Zeid

Production Coordinator: Terry Chalouhi

1st AD: Chady Asfour

Wardrobe Stylist & Props: Rami Hajj

Make Up Artist: Maryam Khoshabi

Assistant Art Department: Umar Hayat

Veil Artist: Hassan Karanouh

Gear House: Abdul Qadir

Focus Puller: Tony Ibrahim

Key Grip: Hrach Hagopian

Gaffer: Shareif Mohammed

Focus Puller: Tony Ibrahim

Sound Recordist: Kane Rodrigues

Location: Abboud

Composer: Joe Dickinson

Colouring & Grading: Karim Mira (LZRD)

GM – Post: Omnia Metwally (LZRD)

Head of CG: Anthony Geara

VFX Artist: Nicolas Kamel

VFX Artist: Nayan Chhaniyara

Editor: Mark Hayek