In the past decade, the United Arab Emirates has progressed at an exponential pace. Recently, with the Expo 2020 in Dubai, tourism campaigns, and evolving societal and political policies, all eyes of media worldwide have been on the UAE. So, on UAE’s iconic 50th National Day, FP7 McCann and Dubai Astronomy Group have teamed up with Emirates NBD, a leading UAE-based banking group in the MENAT region, to celebrate the country, its vision, its people, and its future with an idea that raises its nation brand among the stars.
Creating The Emirates Constellation – the first constellation of stars in the world named after a nation – the team behind the idea analyzed star maps in the night sky and identified a group of stars in the shape of a map of the UAE and with the Dubai Astronomy Group, registered it. The shape consists of 7 stars each plotted to represent the 7 Emirates (states) of the UAE.
An event at the Expo 2020 in Dubai on December 1 has launched the idea through a film, starting and ending with the words and the memorial built for the Founder of the UAE – Sheikh Zayed – sharing the story behind this timeless tribute. The film will also be promoted on social channels, cinemas and on news channels locally starting with the UAE National Day on December 2. On web and mobile, people can search the star maps to find “The Emirates” constellation. Integration into leading star gazing apps is under development. And on the website, people can share their own tributes that’ll go into an interactive star map. Social sentiments have been high. The idea is also being developed further with Guinness World Records during December.
Discover the integrated shape on: https://stellariumuae.herokuapp.com/ and https://dubaiastronomy.com/
Credits:
Brand: Emirates NBD
Agency: FP7 McCann Dubai
Production Agency: Craft Mena
Constellation: Dubai Astronomy Group
Production House: Film Pudding
Equipment: Action Filmz Studio & Rentals
Post-Production: Film Pudding
Grading: Lzrd
Sound: Mangojam Studio
EVP, Head of Group Marketing & Customer Experience: Vikram Krishna
Chief Marketing Officer: Moadh Bukhash
Vice President – Group Media and Social: Mai Cheblak
Social Media Manager: Sanaz Samadi
Social Media Manager: Hind Al Ali
Constellation Creative Concept and Plan: Tahaab Rais
Chief Astronomer and President, Dubai Astronomy Group: Dr. Hassan Ahmad Al Hariri
Constellation Architect, Dubai Astronomy Group: Ameena
Business Leader: Vicky Kriplani
Regional Head of Strategy: Tahaab Rais
Regional ECD: Oliver Robinson
Head of Arabic and Writer: Manar Munjed
Art Director and Constellation Designer: Nathalie Douleh
Account Manager: Riddhi Mayank
Junior Account Manager: Shakeb Ghanim
Integration Production Lead: Pratixa
Agency Producer: Farha Moon
Retouch Artist: Amit Borawake
Editor: Amit Thakkar
Script, Screenplay and Film Director: Tahaab Rais
DOP: Mark Hobz
Executive Producer: Noor Dagher
Production Manager: Ziad Abou Zeid
Production Coordinator: Terry Chalouhi
1st AD: Chady Asfour
Wardrobe Stylist & Props: Rami Hajj
Make Up Artist: Maryam Khoshabi
Assistant Art Department: Umar Hayat
Veil Artist: Hassan Karanouh
Gear House: Abdul Qadir
Focus Puller: Tony Ibrahim
Key Grip: Hrach Hagopian
Gaffer: Shareif Mohammed
Focus Puller: Tony Ibrahim
Sound Recordist: Kane Rodrigues
Location: Abboud
Composer: Joe Dickinson
Colouring & Grading: Karim Mira (LZRD)
GM – Post: Omnia Metwally (LZRD)
Head of CG: Anthony Geara
VFX Artist: Nicolas Kamel
VFX Artist: Nayan Chhaniyara
Editor: Mark Hayek
