Saatchi & Saatchi and Cadillac have launched a new campaign to introduce the CT4-V and CT5-V Blackwing models of car to the Middle East.
The campaign was kicked off with a number of teasers to the arrival of both vehicles that culminated in a live broadcast hosted by automotive influencer and presenter of the top automotive channel Arab GT, Kareem Deeb. During the 20 minute broadcast Kareem detailed all the various features of each vehicle that are the culmination of Cadillac’s 120 year history in automotive and over 70 years in racing to make them the most track capable vehicles the brand has ever built, with all the luxury and technological features expected in a Cadillac.
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