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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- Special Features
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AOTYME2026
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Video

Publicis.Sapient and Carat make #FeminineArabic campaign for Mastercard Middle East and Africa

Al Etihad Credit Bureau and Serviceplan Middle East campaign features animated film

The Film House creates dance film for Land Rover’s Defender

Healthcare marketing insights are behind Liwa Content.Driven’s video for Fakeeh University Hospital

What went on behind the viral video of the Emirates cabin crew on top of Burj Khalifa?

To battle rising COVID numbers, BBDO and Reckitt introduces social distancing prayer mat

Jessica Alba and Zac Efron star in Dubai Tourism spy thriller

ZEE5 Global celebrates South Asia in its new global campaign – Welcome to South Asia: Stories from our world

Tomorrow films and La Fabrica Creative Studio create Always Start…Up video for ADGM

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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