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Real life Iron Man promotes Museum of the Future

Real-life “Iron Man”, Richard Browning, British inventor of the gravity-defying ‘Jet Suit’ has been performing aerial stunts in Dubai as he gives away exclusive tickets to crowds to celebrate the opening of the Museum of the Future.

Giving visitors a glimpse of the future, the inventor, who holds the Guinness World Record for the fastest flight in a body-controlled jet suit, travelling at speeds of 85mph (135 km/h) in November 2019, was spotted flying in Dubai to celebrate the opening of the historic scientific landmark.

Onlookers were treated to a spectacle, as ‘invitations from the future’ were handed out, providing people with exclusive access to the Museum, which opens on February 22, 2022. Onlookers were presented with special invitations, which celebrated the opening in a bold, creative and innovative way.

Like Richard Browning’s Jet Suit invention, which also embodies the same vision for technological advancement, the Museum is set to become a hub for scientific talents at regional and world levels. Becoming a global gateway to the future, with its design and latest innovations, the Museum of the Future is also set to position Dubai as a testbed for emerging technologies and an exploration base for talents, inventors and creative professionals from all over the world to unravel the greatest challenges that will shape the future of humanity.

“22.02.2022 is not only an auspicious set of numbers, it’s literally a date with the future. With the opening of the Museum of the Future, today is also tomorrow. An event of this magnitude, a building of this significance, deserved an awe-inspiring and attention-grabbing welcome. Richard Browning and his Jet Suit have certainly fulfilled their mission, in the air, on the ground and online, creating the buzz we were looking for. The Real-Life Iron Man, along with the other stunts we pulled, has made sure the most beautiful building on Earth is also the most anticipated” said Khaled AlShehhi, Executive Director of New Media and Visual Production at UAE Government Media Office.

The iconic landmark, stands at 77 metres tall, and covers 30,000 square metres, featuring a stainless-steel façade being illuminated by 14,000 metres of Arabic calligraphy designed by the Emirati artist Mattar bin Lahej. This makes it the only building in the world that has a surface covered entirely in calligraphy art.

The building, which has also been classified as one of the most architecturally creative in the world, has a hollow middle, forming a human ‘eye’ representing the future we see tomorrow. Inside, visitors will be able to see the latest technologies of virtual and augmented reality, big data analysis, artificial intelligence and human-machine interaction.

The Museum of the Future will open permanently from 22nd February 2022 in Dubai and is set to connect thinkers from around the world by highlighting the most important and latest scientific discoveries – proving the sky’s the limit to what humanity can collectively achieve.

Credits

Creative Agency: Mullen Lowe MENA

Production House: C-Zone