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Serviceplan Middle East creates an NFT campaign with BMW, the Museum of Sound


As the world looks ahead to a more sustainable future with electric cars replacing engines, BMW Middle East in partnership with their Dubai importer AGMC, record and archive the roar of the BMW M Engines in the ‘Museum of Sound’ NFT Collection. Serviceplan Middle East have conceived an NFT campaign with BMW, creating a ‘Museum of Sound’ featuring recordings of BMW M Engines.

By 2023, BMW will have 25 electrified models on the road. As the future goes electric and engines go quiet, the iconic roar of the BMW M Engines will be missed, so BMW  immortalized them in the ‘Museum of Sound’.

Rigged with high-fidelity microphones to capture

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