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Horizon FCB Dubai and Clorox partner to ‘Go Anywhere’ with disinfecting power


To prove that with the disinfecting power of Clorox you really can go anywhere, we tackled the most stressful of sanitary situations. The roadside toilet.

Everyone has faced the same problem, you’re on a long road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of ‘to go, or not to go.’ But when you carry Clorox On-the-go wipes the situation isn’t so worrying anymore.

We found the only toilet in 52km, located in a very popular hiking destination in Ras Al Khaimah, and built a billboard offering free samples of Clorox on-the-go wipes with a message reading “For

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