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TBWA\RAAD and Nissan emphasize youthful appeal of KICKS through rap video

TBWA\RAAD and Nissan support the region’s adoration of storytelling and add a fun twist to KICKS’ tagline ‘Built To Your Beat’.


Furthering the trendy and youthful appeal of the KICKS in the region, Nissan has released a rap video in collaboration with local hip-hop artist Chyno with a Why?. Highlighting the class-leading features of the KICKS, the rap video aims to make an impact with younger audiences in the Middle East and differentiate the subcompact crossover from others in its class.

Staying true to the KICKS’ tagline of ‘Built To Your Beat’, the video combines the increasingly diverse and rapidly growing trend of rap music with the region’s love for oral storytelling. Catering to the youth and tapping into a unique form of self-expression, the KICKS has been well

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