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AOTYME2026
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Social

Hardee’s uses Snapchat to upgrade its brand image

Adidas and Havas liquid billboard for the launch of their new Burkini Collection

stc and Rotana Audio Visual use Twitter Spaces to promote Sawalef Ramadaniya show

AKQA creates campaign for Kotex: Period or not, she can

W7Worldwide ‘steps up to Protect Saudi Citizens’ for ASJC

Where care meets joy: A collaboration between Volkswagen and LEGO Middle East, by Cheil MEA

OPPO’s Ramadan 2021 campaign featuring MEA ambassador Mo Salah captures the hearts of UAE fans, by M&C Saatchi

Tarek Nour and Kay-Oh create film for valU for its Ramadan campaign

The Mohammed Bin Rashid Al Maktoum Global Initiatives promotes the ‘Share Your Meal, the Right way’ campaign

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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