AMC Advertising launched its maiden campaign for Flora margarine after taking charge of the brand’s communication duties. The “Spreading healthy hearts this Ramadan” 360-campaign reminded everyone of the goodness of being ‘heart healthy’ during Ramadan with Flora, that’s rich in Omega 3 & 6 and packed with Vitamins A, D & E.
The campaign was supported by social media influencer activities and an on-ground activation where customers who bought Flora received passes to popular fitness centers.
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Finally, the campaign culminated with a CSR activity by distributing complimentary Flora healthy iftar packs at key locations across Dubai.
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Credits
Agency:AMC – Advertising & Marketing Consultants DMCC
Client: Upfield
Brand: Flora
Creative Director: Imran Mohideen
Copywriter (English): Samir K. Shaji
Copywriter (Arabic): Yahia Elshamy
Art Director: Fahim Cassim, Lindsay Jurie
Account Director: Roshan Farook
Social Media: Mariam Abdouh, Lina Abou Cham
Media: Sachien Joy, Yahiya Salih
