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Barista goes back to the basics on Mother’s day

Bridge of Minds' Marina Araigy looks at how Barista Espresso combined offline and online PR tactics for Mother's Day

In this digital era, PR campaigns that focus on creating a closer personal connection between brands and customers are more important than ever. For its Mother’s Day campaign, Barista Espresso went back to the basics by  combining offline and online PR tactics.

This year, the brand honored hardworking mothers in different industries and recognised their exceptional efforts to balance their professional and personal lives in a unique way.

To pay tribute to these extraordinary women, the brand sent “Motherly Love is Instant” packages to working mothers in several selected corporate companies across Lebanon. Each designed package was curated with a selection of the brand’s popular Ins

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