Image credit: TBWA\RAAD
Daikin has partnered with TBWA\RAAD to launch its new brand campaign, in a very unconventional way.
Shifting away from the red ocean communication strategy of focusing on the performance and technology , Daikin takes a more human-focused approach in its video campaign.
It chose a more inspiring approach, shifting to a human-driven conversation which highlights the most invisible yet crucial asset of human life: air.
Through its new brand platform, Daikin chose to celebrate ‘The Art of Air’, fresh clean air, which unlocks better, healthier and more comfortable lives.
Credits
Client: Da
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