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Digital

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

Humans of Binance

‘Humans of Binance’ campaign redefines crypto marketing with authentic storytelling

The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.

noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai

Jashanmal Group Back-to-School campaign

Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000

Dubai’s largest AI-generated skyline hoarding by Property Finder.

Property Finder unveils Dubai’s largest AI-generated skyline hoarding on Sheikh Zayed Road

EWD Emirates NBD

Emirates NBD honours legacy of Emirati women in Generations of Her campaign

Matcha meets moisturiser in Vaseline Arabia’s Dubai takeover

Matcha meets moisturiser in Vaseline’s Dubai takeover

talabat helps people with ‘one less thing to do’ through Back to the Juggle campaign

Boutique creative advertising and marketing agency Das Kapital, were tasked with positioning and helping Pepsi expand the Tao Bin offering beyond Thai border, starting with Singapore and then expanding to Dubai.

Pepsico astounds customers with What The Cup vending machine campaign

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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