Fresh off its milestone achievements of ranking the highest among MENA agencies in the WARC Creative 100 2026 and being ranked fourth highest among independent agencies globally in the WARC Creative Rankings, BigTime Creative Shop returns with a global statement, unveiling Pepsi Football Nation, a blockbuster new platform for Pepsi that unites some of the biggest names in world football under one bold idea.
Fronted by David Beckham and featuring Mohamed Salah, Vinícius Júnior, Florian Wirtz, Alexia Putellas and Lauren James, alongside a special appearance from Gordon Ramsay, the campaign builds an entirely new world where football’s banter and rivalry thrive, with fans rewriting the rules of what it means to watch the beautiful game.
At the heart of the campaign is Pepsi Football Nation, a fictional nation powered by fandom, where every moment revolves around the sport. The work positions Pepsi as the ultimate enabler of this shared passion, reinforcing its long-standing connection to football through a fresh, entertainment-first lens.
The campaign is rolling out globally across film, digital, social and experiential, marking one of Pepsi’s most ambitious football platforms to date. Stay tuned, the whistle has just blown.
The ambition was to return Pepsi’s golden days, when the brand didn’t just show up in culture, it shaped it, by tapping into culture in a way that feels bold, current, and impossible to ignore.
Brought to life by BigTime Creative Shop, directed by Ernest Desumbila and produced by Sauvage.tv, the film is unapologetically cinematic, blending larger-than-life visuals with culturally insightful scenes, and showcasing the director’s signature ability to create a world fans can step into, not just watch.
The campaign leans into a universal truth that football fandom is driven by an unhinged energy of debates, bias and raw passion, yet ultimately united by a shared love of the game.
By transforming that tension into entertainment, Pepsi Football Nation emerges as a platform that is both globally scalable and deeply rooted in authentic fan behaviour.
CREDITS:
Client: Pepsico
Vishal Kaul – Senior Marketing Vice President
Adam Warner – Marketing Vice President
Cathy Graham Kidd – Senior Global Marketing Director
Mauricio Bernal Castillo – Global Football Marketing Director
Saumya Rathor – Global Brand Strategy Director
Colin O’Toole – Senior Director Sports & Partnerships
Becca Guzman – Assistant Manager Sports & Partnerships
Orlagh O’Reilly – Global Design Director
Eduardo Cartaxana – Global Associate Design Manager
Michael Sloane – Global Associate Design Manager
Dima Al Saidi – Senior Global Communications Manager
Casper Courtney Thompson – Global Communications Manager
Kane Phillips – Head of Production IB
Eleanor Fitzgerald – Senior Producer IB
Oliver Featherman – Senior Producer IB
Agency: BigTime Creative Shop
Mohammed Sehly – CEO
Rayyan Aoun – CCO
Saymon Medeiros – Creative Director
Eoin Cronolly – ACD
Gustavo Billesimo – Sn. Art Director
Adel Ibrahim – Sn. Art Director
Matheus Brito – Art Director
Rabie Hassoun – Sn Director Business & Growth
Ahmed Al Ajamy – Sn Account Manager
Mohamad Al Qarawi – Video Editor
Callie Dickens – Head of Strategy
Inas Nagy – Production Lead
Ehab Armanious – Executive Director, Operations
Badr Sfeeran – Sn Operations Manager
Sauvage.TV
Ernest Desumbilia – Director
Eva Laffitte – Executive Producer
Isidor Arjona – Producer
