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Tiktok

Who won TikTok’s Creator of the Year Award?

TikTok MENA launches second edition of TikTok Creator Hub

Peloton and TikTok join forces

TikTok launches marketing calendar to help campaign strategies

The battle for social dominance in 2023

TikTok launches virtual AR showcase event

Dove partners with animated influencer promoting mental health

TikTok defends itself after Saudi influencers call for boycott

Unilever launches comedic ‘soap opera’ on TikTok

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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