TikTok MENA announces the launch of the second edition of The TikTok Creator Hub, a programme aimed at spotlighting women-led businesses and fostering an environment that encourages their growth.
This programme will be rolled out in a competition format, allowing participants to showcase their unique talents and business acumen, while highlighting the contributions of women in the business world.
The programme will take place in a grand awards ceremony in Riyadh, Saudi Arabia, where the achievements of these women leaders will be celebrated.
With UN Women being part of the judging panel for the TikTok Creator Hub, the programme’s primary goal is to identify and nurture the business talents of women entrepreneurs in the MENA region.
Susanne Mikhail Eldhagen, UN Women Regional Director for the Arab States region, said: “We’re proud to collaborate with TikTok on this empowering journey.
“Together, we are working towards helping women-led businesses flourish in the MENA region, making a significant impact in the world of entrepreneurship.”
TikTok will also promote this year’s Creator Hub initiative using the hashtag #HerAmbitions, highlighting the invaluable role women play in the business landscape.
Female entrepreneurs in the MENA region can share their stories, inspire others and be part of a supportive community that celebrates women in business.
Through the programme, participants will gain access to other successful female leaders, gaining insights, advice, and guidance on enhancing their entrepreneurial skills.
On the judging panel, the competition will feature creators and entrepreneurs such as lifestyle influencer and businesswoman Karen Wazen; culinary expert Chahrazad Al Hajjar, founder of Chahrazad’s Cuisine The Bakery; Doaa Gawish, CEO and founder of The Hair Addict; and Montira Narkvichien, UN Women Chief of Communications for the Arab States region.
A capacity-building programme that not only aims to foster a supportive and collaborative environment for female entrepreneurs, the TikTok Creator Hub will also enable them to upskill and thrive through a well-rounded support system, and through it, the tools, knowledge and resources to upskill.
Kinda Ibrahim, General Manager of Operations at TikTok Middle East, Turkey, Africa, Pakistan and South Asia, said: “The #HerAmbitions campaign will recognise the incredible role that women play in the business landscape.
“Through this initiative, we aim to amplify their voices, share their inspiring stories, and build a supportive community that celebrates the power of women in business.”
The second edition of the TikTok Creator Hub will unfold through three dynamic stages.
Phase 1 will kick off in-app, with the launch of the initiative announced through the #HerAmbitions hashtag and a captivating video featuring inspiring female entrepreneurs and creators.
Participants will share an elevator pitch of their business, and TikTok users will vote for their favourite entrepreneurs.
Phase 2 will see live workshops and panels, featuring members of the judging panel including Karen Wazen, Chahrazad Al Hajjar, and Doaa Gawish
For the grand finale stage, a closing ceremony will take place in February in Riyadh, Saudi Arabia, where finalists will showcase their businesses, for a competition to be overseen by a judging panel.
Winners will receive monetary prizes, with the first-place winner awarded US $10,000, and second and third places each receiving US $5,000.
