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PR

BPG wins Geely and Kwai PR Brief

BPG wins Geely Auto and Kwai accounts

Yousef Al Taweel, Founder and CEO of NNC and Rossella Lucangelo, CEO of Pragmatika

Sharjah-based NNC and Italy’s Pragmatika sign exclusive agency partnership

Houbara Communications has promoted Vicky El-Kassir to director and Raaziqa Hassen to account director to support business growth.

Houbara Communications promotes senior talent

PRCA MENA returns with Face-To-Face trainings

PRCA MENA returns with face-to-face trainings

Empire Entertainment celebrates Bullet Train release

Matter of fact – Is Meta ushering the future or just reflecting it ?

Tariq Al Sharabi, managing director of Cicero & Bernay (L) and Sevgi Gur, Chief Marketing Officer

Cicero & Bernay wins Property Finder

PRCA the romans members new

PRCA MENA announces The Romans as new members

Red Havas Charlotte Tillbury

Charlotte Tilbury appoints Red Havas as its communications agency

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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