Oppo has announced the promotion of Lucy Aziz to Head of PR & Communication – GCC, Oppo. In her role, Aziz will lead the brand’s entire communications direction and strategy across five countries.
Her responsibilities include developing and implementing Oppo’s PR and media strategy, deploying budgets and overseeing tactics, in addition to building the brand’s reputation through stakeholders.
Aziz has almost a decade’s worth of experience across PR, communications, and branding. She first joined Oppo in 2020 as PR & Communication Manager and then promoted to Senior PR & Communication Manager before being promoted to her current role. In her three years at Oppo, she has managed eight main product launches in the GCC, including the brand’s flagship Find X2 and Find X5 as well as six Reno Series unveilings.
Ivan Wu, General Manager of Oppo GCC, said: “Watching Lucy grow into her new role as Head of PR and Communication has been inspirational to witness. Her unwavering passion and dedication to innovation and technology has been the driving force behind her success. She is the true embodiment on Oppo’s values of ‘Benfen’ the Chinese term for integrity and accountability. We look forward to Lucy continuing to represent OPPO in the GCC and are see what new heights she will reach in this chapter of her professional career.”
Lucy Aziz, Oppo’s new Head of PR and Communication GCC, said: “I am truly grateful for the opportunity to lead the PR and communication efforts for Oppo in the GCC region. It’s a privilege to work for a global technology brand that is committed to innovation and excellence, and I am excited to further elevate Oppo’s reputation across the market and take the brand to even greater heights in my new position.”