ASDA’A wins ‘Middle East Consultancy of the Year’ at SABRE Awards

Rami Halwani, Executive Vice President for Client Services at ASDA’A BCW, receives the SABRE honours from Paul Holmes, Founder of PRovoke Media

ASDA’A BCW, the regional communications consultancy, has been named ‘Middle East Consultancy of the Year’ at the 2023 EMEA SABRE Awards, the world’s largest PR awards programme.

This is the fourth agency of the year recognition for ASDA’A BCW in recent months, after it was named ‘Media Company of the Year’ at the Arabian Business Achievements Awards in January, and ‘Best Agency – UAE’ and ‘Best PR/Communications Agency’ at the Campaign Agency of the Year Awards in December 2022.

At the SABREs this year, the annual ASDA’A BCW Arab Youth Survey also won the EMEA Innovation SABRE Gold for Best Agency Thought Leadership initiative, for the second consecutive year.

PRovoke Media wrote: “ASDA’A BCW has always been a regional industry pioneer and continues to change the way PR is seen in the Middle East. From day one, it disrupted the industry model by targeting a market that had never used PR before: local governments, family businesses and emerging regional brands with global ambitions. ASDA’A BCW also continued to innovate in 2022 by becoming the first communications consultancy in MENA to launch a dedicated ESG advisory, OnePoint5, to meet the growing requirement for Environment, Social and Governance (ESG) services in the region.”

Sunil John, President – MENA of BCW and Founder of ASDA’A BCW, said: “All awards are special, but the EMEA SABREs are arguably in a league of their own. The fact that ASDA’A BCW came out on top this year is a ringing endorsement of the work we deliver for our clients. Passion and commitment are truly a winning combination. This recognition reinforces our standing in the region as a talent-led and innovation-driven integrated consultancy creating exceptional value for our clients.”

Rami Halwani, Executive Vice President for Client Services at ASDA’A BCW, received the SABRE honours from Paul Holmes, Founder of PRovoke Media, at a ceremony held in Frankfurt.

The ASDA’A BCW Arab Youth Survey aims to demonstrate the value that the PR industry brings to governments, businesses, and civil society by providing evidence-based insights on the hopes, attitudes, and aspirations of MENA’s largest demographic, its over 200 million youth. The most recent edition was launched in September 2022.