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News

Sadu Media Athar Awards winners lunch

Athar Awards alumni reunite in Riyadh for a time of connection, creative exchange

Think Human Bastos

Think Human appoints Tiago Bastos as Creative Director

Superbrands celebrates 29 UAE brands at 2025 tribute event

From left, Lisa Welsh and Iman Issa, Co-Founders and Managing Partners, North Seventy Five

New agency North Seventy Five launches in UAE

Amel Osman succeeds Laura Stockwell, who led the launch and early growth of H/Advisors, which is part of the Havas Network, in the GCC.

H/Advisors appoints Amel Osman to lead UAE office

Reach has announced four exclusive signings to its talent division that include Mais Mustafa, Chafic Yactine and more.

From Love Is Blind to lifestyle icons, Reach welcomes four new signings

Rishad Tobaccowala, Strategic Advisor, Takumi

Takumi appoints Rishad Tobaccowala as Strategic Advisor

From left, Kate Midttun, Founder and CEO of Acorn Strategy and Chairperson of MEPRA; John Rynehart, , Managing Director Middle East of Kekst CNC and Chair of the PRCA MENA Mental Health Committee; Amina Taher, Chief Marketing Officer of WIO Bank PJSC and UAE Chair of The Marketing Society; Scott Armstrong, Founder of mentl; and Emma Cantwell, Non-Executive Board Member of The Marketing Society on the mental health charter

The Marketing Society, PRCA MENA, MEPRA, mentl launch mental health charter

Thomas Woodgate, Group Content Director, Motivate Media Group.

Motivate Media Group appoints Thomas Woodgate as Group Content Director

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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