Haus of Hendricks has announced the appointment of Christine Warren as Managing Director, as the agency enters a new phase of growth, ambition, and evolution. Christine will oversee the agency’s strategic and commercial direction, while refining operations, deepening client relationships, and building the foundations for long-term growth.
“Christine is the kind of leader who knows how to grow an agency without losing what makes it special,” said Mariam Mahmood, Founder & CEO at Haus of Hendricks. “She brings both substance and momentum and is someone who instinctively understands clients, culture, creativity, and the commercial realities of scaling a business. As we look to the future, she is exactly the right person to help lead it.”
Bringing 30 years of experience across integrated marketing, strategic communications, business growth, and agency leadership; Christine joins the business to help shape and scale its next chapter. Over the course of her career, she has led campaigns and teams across sectors including government, automotive, sport, FMCG and luxury, with international experience spanning Europe, GCC, USA, and Australia. She is recognised for her ability to strengthen client partnerships, build high-performing teams, and deliver work that is both culturally relevant and commercially impactful.
Speaking on her appointment, Christine Warren said, “What drew me to Haus of Hendricks is its clarity of vision, its creative ambition, and its potential. There’s a strong foundation here, but more importantly, there’s real opportunity to grow, to evolve, and to scale an agency that genuinely reflects what modern brands need today. I’m excited to be part of that next chapter.”
Christine will work closely with the wider leadership team to strengthen the agency’s integrated offer across strategy, creative, content, social, digital, and communications, while continuing to build a business that is agile, culturally fluent, and commercially impactful.
Her appointment comes at a time when brands are demanding more from their agency partners through sharper thinking, faster execution, stronger cultural relevance, and work that delivers beyond the brief. Christine brings exactly that combination: strategic clarity, commercial acumen, and a deep understanding of how modern agencies create value.
Known for its bold creative perspective and culturally connected approach to brand building, Haus of Hendricks continues to carve out a distinctive position in the market and Christine’s appointment marks a clear step forward in that journey.
