Viola Media, part of Multiply Media Group, has launched The Digital Totem Networks, expanding its out-of-home (OOH) offering across two of Abu Dhabi’s most prominent urban corridors.
The new network introduces a range of digital totems located along Corniche Street and Salam Street, reinforcing Viola Media’s citywide presence and enhancing its ability to deliver consistent reach, location-based visibility, and high-frequency exposure across the capital.
Strategically positioned within established urban environments, The Digital Totem Networks are designed to integrate seamlessly into Abu Dhabi’s infrastructure, capturing audiences in motion across key commuter routes and high-traffic areas.
On the Corniche, the network spans a prestigious waterfront corridor from the Presidential Palace through to Saadiyat Island, with proximity to landmark destinations such as Emirates Palace and St. Regis.
This is complemented by high-volume arterial exposure on Salam Street, giving brands a scalable and flexible platform for dynamic campaign delivery.
Mohammad Sheikh, Director of Operations, Viola Media, said, “The introduction of our Digital Totem Networks reflects a continued focus on strengthening our infrastructure across Abu Dhabi. These assets are designed to integrate seamlessly into the city’s urban environment, ensuring consistent performance, operational efficiency, and long-term value for our partners.”
The launch reflects Viola Media’s continued investment in Abu Dhabi’s evolving media landscape, where infrastructure, movement, and strategic placement define visibility.
By introducing digital totems across these corridors, Viola strengthens its ability to connect brands with audiences through high-impact, dynamic platforms, aligned with the city’s structured flow of daily movement.
Manel Khalfaoui, Head of Sales, Viola Media, said, “This launch enhances how brands can engage with Abu Dhabi as a structured media market. With strategic placement across key corridors, the Digital Totem Networks deliver consistent reach and location-based visibility, enabling brands to connect with audiences in motion at scale.”
As Abu Dhabi continues its trajectory of growth and development, the role of out-of-home media is becoming increasingly embedded within the city’s infrastructure.
Viola Media’s Digital Totem Networks aims to reflect this shift, providing brands with a platform that aligns with urban movement, audience behaviour, and long-term visibility strategies.
The network supports dynamic, high-impact campaigns, allowing brands to adapt messaging in real time while maintaining consistent presence across key locations.
