Faux Consultancy has been appointed as the regional PR partner for luxury fragrance brand Creed, which is known for scents such as Aventus.
As part of the partnership, the public relations agency will oversee all communications for the fragrance house across the Middle East. The agency’s scope of responsibilities, alongside leading the communications, will include media relations and organic influencer engagement. It will also contribute to shaping the brand’s narratives, representing its long-standing heritage and its qualities of craftsmanship, refinement and artisanal excellence in the region.
Established in London and later rooted in Paris, the fragrance house has been passed down through generations, building a legacy of creating “highly coveted and beautifully composed fragrances”.
The agency will strengthen the brand’s visibility as a “niche perfumery” that offers “fragrances that balance timeless elegance with contemporary relevance” across key regional markets.
While Faux Consultancy will lead communications for the fragrance house across the Middle East region, it will prioritise a focus on the United Arab Emirates and Saudi Arabia as the key regional markets.
The Creed account win adds to the agency’s growing portfolio of luxury and beauty brands. Faux Consultancy was also appointed as a PR partner for another perfume brand earlier this year in January.
