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IMI appoints Nakhle Elhage as Chief Transformation Officer

At IMI, Nakhle will lead the transformation of its core platforms — Sky News Arabia, CNN Business Arabic and Al Ain News. His role will cover editorial direction, content, talent, production and product development.

Nakhle Elhage, Chief Transformation Officer, IMI    Nakhle Elhage, Chief Transformation Officer, IMI    

IMI, a privately owned global media group headquartered in the UAE, has appointed of Nakhle Elhage as Chief Transformation Officer.

A veteran of the Arab media industry, Nakhle brings more than three decades of experience at the forefront of regional news and content.

He was a founding member of MBC Group and a key architect behind the launch of Al Arabiya, where he served as Director of News and Current Affairs for more than 16 years.

His career has been closely tied to the development of modern Arabic news, shaping editorial standards, newsroom structures, and audience engagement across the region.

Most recently, Nakhle founded blinx, a digital-first storytelling platform that has quickly established itself as one of the region’s most impactful and fast-growing media ventures.

Commenting on his appointment, Nakhle said, “I am delighted to join IMI at such a pivotal moment in its growth. The group’s ambition, scale, and commitment to innovation create a strong foundation for transformation. I look forward to working with the team to build future-ready platforms that resonate with audiences and set new standards across the industry.”

At IMI, he will lead the transformation of its core platforms — Sky News Arabia, CNN Business Arabic and Al Ain News. His role will cover editorial direction, content, talent, production, and product development, with a clear focus on improving performance and strengthening the position of each platform in its market.

This transformation will focus on evolving how IMI’s platforms engage with audiences across both linear and digital environments, with an emphasis on more distinctive formats, stronger analysis, and content that reflects changing audience expectations across the region and beyond.

the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.