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News

Bold Creatives and MDLBEAST launch “A City of Beats” for Soundstorm 2025, a fan-powered campaign bringing the festival city to life.

Bold Creatives and MDLBEAST bring Soundstorm 2025 to life with “A City of Beats”

Dubai-based Meals on Me surprises customers on its ‘naughty list’ with a bag of coal and a chance to resubscribe.

‘Naughty & Nice’ campaign by Meals on Me delivers coal to ‘naughty’ customers

Jan & Bros, a leading FMCG marketing and distribution company in the UAE, has appointed Magic Mango as creative and media partner.

Jan & Bros appoints Magic Mango as creative and media partner

TOD

TOD picks Golin MENA as PR partner

Careem links in-app advertising to smart OOH with Flyby

An Admitad and Flowwow report shows early festive shopping is shifting MENA consumer behaviour towards value, gifting and experiences.

How the festive season is changing the way MENA consumers spend

Action

Action retains GLOBE SOCCER and Dubai Duty Free Tennis

W Riyadh – KAFD

W Riyadh – KAFD appoints PRCO Group to lead launch comms

MEPRA Awards Winners 2025

Here are all the MEPRA Awards 2025 Winners

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THE WORK

The Lana, Dorchester Collection partnership with ALO Yoga, reflecting Dubai’s growing demand for lifestyle-led, community-driven wellness.

What The Lana and ALO Yoga partnership reveal about the rise in luxury wellness

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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