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Audemars Piguet partners with Qatar Airways Premier Padel Tour and Agustín Tapia

This initiative reflects Audemars Piguet’s commitment to meeting its community in cultural environments where human connections, shared practice and collective energy naturally resonate with its core values.

Audemars Piguet enters the world of padel through a global partnership as Official Timekeeper of the Qatar Airways Premier Padel Tour.

In continuation of its longstanding dialogue with sport, Swiss Haute Horlogerie manufacturer Audemars Piguet enters the world of padel through a global partnership as Official Timekeeper of the Qatar Airways Premier Padel Tour and a new relationship with Agustín Tapia – a top-ranked player.

This initiative reflects Audemars Piguet’s commitment to meeting its community in cultural environments where human connections, shared practice and collective energy naturally resonate with its core values.
Sport as a place of connection
Sport has long provided Audemars Piguet with a way to engage beyond watchmaking. Within this universe, padel stands out as a discipline defined by exchange, proximity


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.